Restroom Audio ads

Create a buzz where you have their full attention

Earworm plays memorable audio ads in mall restrooms, reaching shoppers during an undistracted moment. Advertise to a captive audience unlike any other.
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Why audio in restrooms
A unique medium with
unfair advantages
Memorability
A well-crafted audio ad sticks
In a quiet, low-distraction space, sound lands.
Proximity
Promote what's a few steps away
Drive foot traffic to nearby stores and events.
Attention
A genuinely captive audience
No feed to swipe, nothing competing for attention.
Perfect Timing
Ads that wake up on arrival
Occupancy sensors trigger your ad on entry.
A well-crafted audio ad sticks
In a quiet, low-distraction space, sound lands. That means stronger brand recall and a measurable uplift in sales — the kind of recall that has people humming your jingle on the way out.
Promote what's a few steps away
Audio ads in mall restrooms let you promote nearby stores, products and events — driving foot traffic and converting intent into a visit while shoppers are still on-site.
A genuinely captive audience
People in a quiet restroom aren't multitasking. With nowhere to swipe and nothing competing for attention, the chance of your message being absorbed goes way up.
Ads that wake up on arrival
Earworm's occupancy sensors bring your ad to life the moment shoppers enter — so your message is delivered at the perfect time, every time, within the average 90-second dwell.
1.2M
Monthly impressions
Across our active mall network
90s
Average dwell time
Longer than most out-of-home
100%
Share of voice
One ad, no competing screens
How it works
Audio ads made easy-peasy
We've taken the complexity out of the equation, so you can effortlessly reach your audience and amplify your brand.
STEP 1
Send us your ad details
Share whatever you've got — a Facebook post, a rough script, or a finished ad. Our team takes it from there and crafts a polished audio ad ready to play.
STEP 2
Pick your restrooms
Select the locations where you want your audio ads to play from our venue list. Target specific mall restrooms or create countrywide campaigns to maximise your advertising impact.
STEP 3
Schedule your ads
Decide how long you want your campaign to run and when. Our real-time scheduling tool delivers your message at the right moments to engage your audience effectively.
STEP 4
Go live!
Once your ad is ready, we play it to your potential customers when they visit the restrooms. Our occupancy sensors ensure your promotion, event announcement or brand message is heard — maximising its impact.
Hear it for yourself
Ad examples
Tap play and hear what your customers will hear. With AI-assistance we takes whatever you send us — a rough idea, a script, or an existing post — and turns it into a sharp, memorable audio ad that gets your message heard.
Sleepmasters
Dreaming of a BIG win? We’ve got you! Apply for credit in-store & stand a chance to WIN 1 of 3 major prizes. Easy to enter, exciting to win! Apply in store.
Telkom
Get the best deals on your favourite products with the Blue Bargain Sale.
AFHCO
South hills Lifestyle estate, in Johannesburg South offers modern and lifestyle living in a well-managed and safe complex with amazing benefits for you and your family.
A national network
Pick your malls, see your price
Choose the malls you want to advertise in on the map below. Your estimate updates live — a flat monthly price per mall, based on how many shoppers will hear your ad over a 30-day campaign.
Only 9 slots
Per venue — scarce by design
Unlimited plays
Your slot runs on rotation all day
One price per slot
Flat rate per venue, no metering
YOUR 30-DAY ESTIMATE
R0
0 malls selected · 30-day campaign
30-second ad slots (of 9 per mall) 1
19
Click a pin on the map to add a mall…
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PRICE PER 30-SECOND SLOT · 30-DAY CAMPAIGN
Under 20k reachR1 000
20–60k reachR3 000
60–150k reachR5 000
Above 150k reachR7 500
Reach = estimated shoppers who will hear your 30-second ad over 30 days. Each venue has 9 × 30-second slots — the fewer slots filled, the more often your ad plays, so your actual reach per slot may be higher. Pricing is per slot. This is an estimate — contact us for a final quote.
QR codes & the Earworm app
Elevate the shopper experience
QR signage in every restroom lets shoppers revisit the ads they heard and rate their visit — and your facilities team is alerted the moment something needs attention.
Scan to revisit any ad
A QR beside at the restroom exit lets shoppers replay the ad they heard and explore the brand.
Browse the latest ads
Shoppers can see every ad recently played in the restroom and tap through for more.
Turn a listen into a visit
Scanning opens the advertiser’s offer, product or store page — driving foot traffic to nearby stores.
Rate the restroom, alert your team
quick star rating and comment captures how the space is doing — and low ratings notify facilities staff instantly for a swift fix.
FAQ
Questions, answered
Where exactly do the ads play?
In the restrooms of high-traffic malls across South Africa — discreet, clear audio that plays when shoppers enter, within the average 90-second visit.
Do I need to supply my own audio ad?
Not at all. Send us a finished spot if you have one, or use our AI-assisted creation — describe your brand and offer and we deliver a polished, reviewed spot ready to play.
How does pricing work?
You buy a slot per mall, at a flat monthly price set by how many shoppers will hear your ad — from R1,000 to R7,500 a month. Pick the malls on the map above and your 30-day estimate updates live. Each slot runs unlimited plays.
How many ads run in each mall?
Each venue has just 9 ad slots, so the rotation stays short and every spot gets real share of voice. Claim a slot and your ad plays on rotation, as often as the schedule allows, for the full campaign.
Can I target specific malls or cities?
Yes. Select individual malls anywhere in the network — one centre, a city, or countrywide — and the estimator totals your monthly spend as you go.
What is the QR code beside the ad?
Every ad is paired with QR signage shoppers can scan to revisit your spot and open your product, offer or store page — turning a listen into a click. You also see which ads drove the most scans.
How do you measure performance?
Every play is logged, and QR scans are tracked per ad, so you can see reach, plays and engagement by mall — and know exactly where your budget worked hardest.

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