Frequently asked questions - Advertisers
What is Earworm, and how does it differ from traditional advertising platforms?
Earworm is a unique Programmatic Restroom Audio Ads platform that connects advertisers with a captive audience in public restrooms. Unlike traditional platforms, Earworm leverages extended dwell time to deliver memorable audio ads in a distinct setting.
How does targeting work on Earworm?
Earworm enables precise targeting by gender and demographics, ensuring that your message reaches the specific audience you want. This allows for a more effective and personalised advertising approach.
What is the average dwell time in restrooms, and how does it benefit advertisers?
The average dwell time in restrooms is 90 seconds, typically longer than other out-of-home ad locations, providing advertisers with more time to engage with their audience and increase message absorption.
Can I control my advertising budget on Earworm?
Yes, Earworm's Programmatic Audio advertising gives advertisers full control over their budget. You can spend as much or as little as you'd like, making it a flexible and cost-effective advertising solution.
How are ads activated, and when do they play?
Earworm's ads are audience-activated and come to life when one or more shoppers enter the restroom. This ensures that your message hits the audience at the perfect moment, and the average dwell time provides an ideal window for engagement.
Can I track the performance of my ads on Earworm?
Yes, Earworm provides valuable metrics and real-time scheduling tools. Advertisers can access restroom activity data, view the total hourly audience, and determine the busiest days of the week for programmatic audio advertising.
What kind of creative content is suitable for Earworm ads?
Well-crafted audio ads with the right voice and music tend to be most effective. Memorable and engaging content enhances brand recall, leaving a lasting impact on the audience.
How can I get started with advertising on Earworm?
Getting started is easy! Simply visit our website, explore the Advertiser section, and follow the steps outlined to pick your restrooms, schedule your ads, and upload your creative content. You can also contact our team for personalised assistance.
What kind of support and assistance does Earworm provide to advertisers?
Earworm is committed to providing excellent support to advertisers. Our team is available to assist with any questions, concerns, or guidance throughout the advertising process.
