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Turn an Overlooked Space Into Your Most Responsive Channel

Earworm transforms restroom areas into an additional communication touchpoint, so you can share relevant messaging, gather real-time feedback, and respond to shoppers while they're still on-site. A simple addition that meaningfully elevates the customer experience.

Why the Centre Management
team choose Earworm

A new voice in an overlooked space

Restroom visits are dwell time you're not using. Earworm turns that moment into a direct, uninterrupted line to your shopper — no screens, no scroll, no distraction.

Untapped revenue Source

Brands and tenants pay to advertise through Earworm's audio platform. A share of that revenue goes directly to the mall — turning an underutilised space into a genuine income stream.

Reinforce your operational standards

From cleaning reminders to service updates, Earworm helps you maintain the standards your shoppers expect — and demonstrates your commitment to a well-run centre in real time.

Previous Mall marketing campaign examples.

Make Your Social Content Work Twice as Hard

Your centre already invests time and budget into social media. Earworm makes that investment go further — repurposing the content you've already created into audio ads that reach shoppers inside the centre, at the exact moment they're on-site and ready to engage. Promoting limited-time events and exhibitions happening in the mall through audio ads played in restrooms.. These campaigns focus on driving foot traffic to the event.

Content you already have
Audio your shoppers hear
Foot traffic delivered

CAMPAIGN EXAMPLE:
MALL OF THE SOUTH — GREAT INDIAN SHOPPING EXPO
Mall of the South's existing event post was converted into an Earworm audio ad — no extra creative needed — and played throughout the restrooms to amplify attendance during the expo.

Listen to the ad playing the mall retrooms

Turn Shoppers Into Participants

Competitions and activations are what turn a shopping trip into an experience. Earworm makes sure your centre's community moments get heard — reaching shoppers in the restroom with a personal invitation to participate, engage, and come back. Driving participation in competitions and mall activations using targeted audio ads in restrooms.

‍Why it works:
Participation starts with awareness. When shoppers hear about a competition while they're already in the building, the barrier to joining is as low as it gets — making Earworm one of the most effective tools for driving activation engagement. Shoppers are prompted while they are stationary and attentive, making them more likely to take immediate action.

CAMPAIGN EXAMPLE:
MALL OF THE SOUTH — WASTE TO ART CAMPAIGN
The Waste to Art campaign brought the community together around sustainability and creativity. Earworm helped ensure every shopper heard the invitation — to view, to vote, and to be part of something meaningful at their local mall.

Listen to the ad playing the mall retrooms

Strengthen Your Tenant Mix from the Inside

A thriving centre depends on every tenant performing well. Earworm lets you take an active role in supporting stores that need greater visibility — using audio campaigns to redistribute shopper attention across the mall and strengthen the overall retail mix. Supporting stores that need increased visibility by promoting them through audio ads played in mall restrooms.

‍Why it works:
Shoppers in a large mall can't discover what they don't know exists. Earworm bridges that gap — turning restroom visits into discovery moments that introduce shoppers to stores they'd otherwise walk past. Many shoppers simply overlook certain stores, repeated exposure in a captive environment helps bring them back into consideration.

CAMPAIGN EXAMPLE:
MALL OF THE SOUTH — 21 JUMP STREET
By running an Earworm awareness campaign for 21 Jump Street, the centre was able to redistribute foot traffic more evenly — supporting the tenant and reinforcing the health of the overall retail environment.

Listen to the ad playing the mall retrooms

Build the buzz before new doors open.

New stores and experiences deserve a proper entrance. Earworm delivers coming-soon and opening-day campaigns directly to shoppers in the restroom — building awareness before the first customer walks through the door. Announcing and promoting newly opened stores using restroom audio ads to ensure shoppers are aware of what’s new in the mall.

‍Why it works:
New openings compete for attention in a busy mall environment. An audio announcement heard in a quiet, undistracted space cuts through — making sure shoppers leave knowing exactly what's new and where to find it. New stores often go unnoticed, reaching shoppers in the restroom ensures the message is heard and remembered, driving first-time visits.

CAMPAIGN EXAMPLE:
CENTURION MALL — TOTAL NINJA IS COMING
Earworm built anticipation for Total Ninja's arrival at Centurion Mall with a coming-soon audio campaign — turning restroom visits into a teaser moment that had shoppers looking out for opening day.

Listen to the ad playing the mall retrooms

Trusted by Leading Shopping Centres

The Earworm restroom service at Mall of the South has been an incredibly valuable addition to our customer experience strategy. The ability to play targeted, real-time messaging within the restrooms allows us to engage directly with our shoppers in a highly effective and immediate way.

This platform not only enhances communication but also reinforces our commitment to maintaining exceptional cleaning and operational standards. By inviting customers to reflect on their experience in the moment, we are able to proactively address feedback, resolve concerns swiftly, and continuously improve our service offering.

It is truly rewarding to have a channel that enables meaningful, real-time interaction with our customers, while simultaneously strengthening transparency and trust. This has significantly elevated how we connect with and respond to our shoppers.

- Hester Smith, Centre Manager

Earworm has introduced a simple yet powerful way for us to connect with our customers in a space that is often overlooked. By turning restroom areas into an additional communication channel, we’re able to engage shoppers in a more direct and memorable way.

The real value lies in the immediacy—being able to share relevant messaging and gather feedback while customers are still in the centre gives us a clear advantage. It allows us to stay responsive, fine-tune our service offering, and ensure that our standards consistently meet expectations.

Since implementing Earworm, we’ve seen a positive shift in how we communicate with our shoppers. It has strengthened our ability to listen, respond, and enhance the overall experience in a way that feels both modern and customer-focused

- Wilna Savio, Centre Manager

At Atterbury Value Mart, Earworm has proven to be a valuable addition to our centre operations, not only as a communication tool but also as a source of practical insights. While its ability to engage shoppers in a direct and memorable way is appreciated, the platform has been particularly beneficial in helping us better understand customer flow within the centre.

In the absence of traditional foot count systems, Earworm provides us with an alternative lens on shopper movement and engagement patterns. This has enabled us to make more informed, data-driven decisions around operations, tenant support, and overall centre management.

Additionally, the real-time nature of the platform allows us to remain responsive to shopper sentiment and continuously refine our offering to better meet customer expectations.

Overall, Earworm contributes meaningfully to both our operational understanding and our ongoing efforts to enhance the shopper experience.

- Corné vd Walt-Nieman, Marketing Manager

Capture Real-Time Restroom Feedback

Earworm doesn’t just deliver ads, it gives malls direct insight into customer experience.

We create custom audio prompts that invite shoppers to rate their restroom experience. This gives mall management a powerful, immediate way to gather actionable feedback while the shopper is still on-site, ensuring your facilities always meet high standards.

Shoppers can rate restroom their experience instantly by scanning a QR code at the restroom exit. Issues are flagged in real time and staff are alerted immediately.

Listen to the ad playing the mall retrooms
★★★★★

"The toilet were very clean"
- Shopper

★★★★☆

"I heard the ad in the bathroom. The taps aren't working on the 1 side, a leaking tap on the other side and soad is needed, overall it's' clean"
- Shopper

★★★★★

"Great restroom, always clean and fresh."
- Shopper

★★☆☆☆

"Cleaning Required. The restroom was dirty on arrival,"
- Shopper

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